| FOR IMMEDIATE RELEASE |
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| December 3, 2002 |
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embedio, Fujitsu
Prime Software Technologies Limited,
and Melodies & Memories Global Limited
to jointly present the "Pervasive Content Distribution Platform"
at Kokorozashi Exhibition II held by the Kokorozashi Project |
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| embedio, a pervasive computing solutions developer for embedded devices, Fujitsu Prime Software Technologies Limited (hereafter, Fujitsu PST), a provider ensuring safe and secure pervasive computing environments, and Melodies & Memories Global (hereafter, MMG), a solution provider, developing, diffusing and standardizing a method that enables accurate end to end transmissions of rights holders' intents, will jointly present the "Pervasive Content Distribution Platform" at Kokorozashi Exhibition II held by the Kokorozashi project. |
| The Kokorozashi project, formed to contribute to the creation of a next-generation content distribution infrastructure and conduct practical demonstration activities, will conduct the second, and latest installation of the Kokorozashi project, Kokorozashi Exhibition II. This exhibition will put forth a music related multimedia content delivery service, expanding the user's scope of use to include PDAs, PCs, and cellular phones, in addition to set top boxes in that from the previous exhibition. |
| Permeation of information is under way over a broad spectrum of environments and purposes. These include content sharing within a small office / home office (SOHO) environment (home networking), e-commerce, biometric authentication technology, employing finger, retina and face identification for secure transactions, and telematics such as "Drive by wire," infotainment, and navigation systems. With this, a wide variety of devices such as cellular phones, tablet PCs, security terminals, and single purpose embedded computing devices will be accessing the network. Such widespread informatization of lives of everyday people is called "pervasive computing." |
| The Pervasive Computing Distribution Platform (PCDP) to be presented during this exhibition is designed for PDAs, cellular phones, tablet PCs, security terminals and single purpose embedded computing devices. This platform utilizes highly optimized media components (MPEG1/4 Video, Imaging, AAC/MP3 audio, etc…), embedded Linux operating system for hand-held devices and "RTP - real time streaming technology" for mobile devices. In order to ensure that valuable contents are safely delivered, as well as expressions of rights holders' intents, the permission condition information, are accurately transmitted from upstream to downstream, the platform links with Fujitsu PST's License Server and MMG's Melodies & Memories compatible Permission ASP. |
| Fujitsu PST's License Server provides usage permissions for the encrypted content. This system adopts UDAC (Universal Distribution with Access Control) to safely distribute this usage permission to the client. |
| MMG's Melodies & Memories compatible Permission ASP ensures that permission condition information comprised of Content IDs, Permission Codes, and Permission Table items, are accurately distributed from upstream to downstream within this platform. MMG's system is designed so that important rights holder intents, such as copy control information and accounting information, can be communicated to the very end. |
| PCDP delivers true context aware computing through such collaborations. |
| Kokorozashi Exhibition II presented by the Kokorozashi project will be held on Debember 6, 2002, at MMG (9th Floor, Kitsune Bldg. 2-12-8, Tsukiji, Chou-ku, Tokyo 1-4-0045). The Kokorozashi project plans to continue its installation at MMG after December 6, 2002 as well. The Kokorozashi project will accept inquiries from those interested in viewing the exhibit. |
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| <For
more information, please contact> |
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| embedio |
| Address: |
39510 Paseo Padre Parkway, Suite 360 Fremont, CA 94538, USA |
| Contact: |
Devang Patel |
| TEL: |
+1-714-577-8590 |
| Email: |
devang@embedio.com |
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| Fujitsu Prime Software Technologies Limited |
| Address: |
Nishi-shinjuku Mitsui Bldg.,24-1 6-chome Nishi-shinjuku, Shinjuku-ku, Tokyo
160-0023, Japan |
| Contact: |
Tsuneo Kawaguchi |
| TEL: |
+81-3-3348-5567 |
| Email: |
tsuneo@pst.fujitsu.com |
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| Melodies & Memories Global Limited: |
| Address: |
9th Floor, Kitsune Bldg. 2-12-8, Tsukiji, Chou-ku, Tokyo 104-0045 |
| Contact: |
Takahito Iida, Yasuhiro Nakanishi, Mika Onishi Neergaard |
| TEL： |
+81-3-5148-1370 |
| FAX： |
+81-3-5148-1371 |
| Email: |
iida@m-m-g.net |
|
| Kokorozashi Project Administration Office |
| Address: |
9th Floor, Kitsune Bldg. 2-12-8, Tsukiji, Chou-ku, Tokyo 104-0045
(Inside Melodies & Memories Global Limited) |
| Contact: |
Tatsuo Inoue, Kayoko Ojima |
| TEL： |
+81-3-5148-1370 |
| FAX： |
+81-3-5148-1371 |
| Email: |
inoue@m-m-g.net |
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| <Reference Materials> |
| About the Kokorozashi Project and Kokorozashi Exhibition II |
| The emergence of wide variety of services and business models are anticipated in the new era of broadcast and telecommunication fusion. The possibilities are endless, especially when viewing this fusion as a new channel for content distribution. In order to establish such new business models, however, unprecedented and advanced concepts and systems would be required. |
| To answer
this call, the Kokorozashi project was launched in cooperation
with project members comprised of sub-member volunteers
from TV Anytime Forum's(note 1)
Interoperability Test Group (IOT), including DENTSU INC.,
FUJITSU LIMITED, FUJITSU PRIME SOFTWARE TECHNOLOGIES LIMITED,
INFOCITY, Inc., Melodies & Memories Global Limited, NTT
Labs, and Waseda University, as well as supporting members
including, Japan Society for Rights of Authors, Composers
and Publishers (JASRAC), Mu-Ha Corporation, The National
Association of Commercial Broadcasters in Japan (NAB),
and Tokyo Broadcasting System, Inc., last December. This
March, the project held an exhibition and demonstration
at TV Anytime Forum's Awaji meeting. |
| The Kokorozashi project's second and latest demonstration, Kokorozashi Exhibition II, will be held in cooperation with action members implementing this exhibit, including ContentGuard, Inc., embedio, FUJITSU LIMITED, FUJITSU PRIME SOFTWARE TECHNOLOGIES LIMITED, INFOCITY, Inc., Hitachi, Hokkaido Television Broadcasting Co., Ltd, Melodies & Memories Global Limited, SANYO Electric Co., Ltd., Super Contents Distributions, Ltd., TOKYO FM Broadcasting Co., Ltd., and Waseda University, as well as supporting members including, GEN･PLANNING Inc., Japanese Society for Rights of Authors, Composers and Publishers, and the National Association of Commercial Broadcasters in Japan.
|
| This
exhibition puts forth a delivery service for music related
multimedia content. In this particular exhibition, we
have expanded the user's scope of use to include PDAs,
PCs, and cellular phones, in addition to set top boxes
in that from the previous exhibition. This exhibition
also incorporates the " XrMLTM Rights Editor for Kokorozashi"
to allow use of XrMLTM compliant rights licenses. XrMLTM
has been selected as the architecture foundation for MPEG-21(note
2) REL(note 3). |
| When the user finds music related multimedia content of his or her liking by viewing music programs and music sites, he or she is able to sample the content on his or her end device, or purchase and move the content to a removable media to enjoy in a preferred environment. The Kokorozashi Exhibition II provides a consistent content distribution operation model by envisioning a revolutionary and advanced system for user end devices, an advanced permission condition management system and usage log management system for rights holders, and advanced authentication and access control technologies for distributors. The Kokorozashi project's content distribution operation model not only ensures that content is uniquely identified, but also that rights holder intents are commonly defined, protected, and executed from end to end in an environment encompassing an array of different stakeholders, media, transmission methods, devices, applications and business models. The Kokorozashi Exhibition II achieves this through the adoption of common Permission Information, thereby, realizing interoperability amongst all aforementioned elements. Furthermore, the Kokorozashi project, aspires for good money to drive out bad, thereby calling for the creation of a "win-win" infrastructure for all stakeholders in the distribution chain, including device manufacturers. In a time in which device manufacturers can increase their product demand by loosening device security, the Kokorozashi project aims to turn the table around, providing incentives for manufacturers to provide secure devices that can adequately protect and reflect the rights holder's intent through a system that enables equitable sharing of revenue. |
| The Kokorozashi project plans to continue its installation at Melodies & Memories Global Limited after December 6, 2002 as well. The Kokorozashi project will accept inquiries from those interested in viewing the exhibit. |
(note1)An
international standards body evaluating standards and
services for storage-type receivers utilizing broadcast
and communications.
(note2)An international
standards body developing technical standards for "metadata (respective
pieces of information that attach to the music source
itself, such as copyright information, and ID information)"
necessary for multimedia content distribution on the digital
network.
(note3)Standard
rights expression language being standardized within MPEG21. |
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| About Melodies & Memories Global Limited |
| In an effort to realize fundamental Melodies & Memories concepts including, unified content management through Permission Codes, resolution of complex and ambiguous rights issues hindering content distribution, respecting and protecting copyright holders' intents, and achieving global support for all contents, Melodies & Memories is currently undertaking the following activities. |
| 1) |
Content
ID standardization, as well as extraction
of respective IDs required for rights processing
(Enterprise ID, Rights ID, Device ID, User
ID etc.), permission conditions, and rights
file items.
→ MMG Permission Table |
| 2) |
Melodies & Memories Core Components specification definition, as well as development and provision of software (rights permission, rights distribution, rights information management etc.)
→ MMG Core Components |
| 3) |
Provision and maintenance of basic indexes for media such as music |
| 4) |
Interface development between DRMs and rights holders to realize secure connectivity with distributors |
| 5) |
Development of rights holder interfaces as well as usage reporting interfaces for distributors (broadcasters) |
| 6) |
Evaluation of the feasibility of establishing MMG as a neutral operating body that would work to standardize relevant technology protocols and formats |
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| MMG's Key System Implementation Activities |
| <Government> |
| Ministry of Public Management, Home Affairs, Posts and Telecommunications |
| "Development contract for a rights clearance demonstration experiment towards network distribution of broadcast content" |
| Project period: |
: October 2002 - March 2003 |
| Implementation details: |
Technical verification of operations that surround multiple code systems, including MMG's code system. Verifications to be conducted for each use-case (WG) assuming broadband distribution of broadcast content. |
| Ministry of Economy Trade and Industry |
| "Survey and conduct demonstration experiments toward the realization of cross-enterprise EDI to facilitate content distribution" |
| Project period: |
September 2002 - March 2003 |
| Implementation details: |
Survey usage permissions and usage log reporting that occur between rights organizations, and user organizations/providers (broadcast stations, ISPs etc.) upon distribution of content. |
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| <Rights organizations, User Organizations> |
| Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) --- National Association of Commercial Broadcasters in Japan (NAB) |
| "Broadcast Music Usage Reporting Automation Demonstration Experiment" |
| Project period: |
June 2001 - current |
| Implementation details: |
Continuing experiments to employ EDI reporting services to report broadcast music usage by linking digital cue sheet systems from key broadcast stations with JASRAC, via the network. This system has already been put to practical use within limited numbers of broadcast stations. |
| Japan Photographic Copyrights Association (JPCA) |
| "DB system development for photographers" |
| Project period: |
September 2002 - March 2002 |
| Implementation details: |
Work-for-hire development of operation support tools to support the operation of Japan Photographic Copyrights Association (JPCA)
Member management, and member works management software development
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| <Content
Holders, Providers> |
| @MUSIC for WMA / Avex Network Inc. |
| Service launch: |
July 2002 - |
| Implementation details: |
A system that combines the Melodies & Memories system and Windows Media Digital Rights Manager has been adopted as the copyright works management and authentication system. By linking with ISPs, credit cards, pre-paid cards, cellular phones, and accounting systems, these systems provide a platform in which consumers can purchase content with ease, based on the rights holders' intents. |
| Video Content Distribution / AII Inc. |
| Service launch: |
August 2002 - |
| Implementation details: |
The video delivery service conducted by content distribution service provider, AII, Inc., has adopted a system that combines Melodies & Memories system and Windows Media Digital Rights Manager as their copyright works management and authentication system. The service plans to expand to accommodate text, images, games, and flash movie clips, in addition to the currently available video and music content. |
| E-Tower etc. / Media Rag Corp. |
| Service launch: |
November 1999 - |
| Implementation details: |
Rights permission information etc. of music and digital photos delivered through kiosk-type content distribution systems installed at Family Mart, Thanks, and Circle K etc., is managed utilizing the Melodies & Memories system. In the future, users will be able to view, sample and buy content lists air-checked in the car etc. while listening to the radio. |
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| Company
Name: |
Melodies & Memories Global Limited |
| Address: |
9th Floor, Kitsune Bldg. 2-12-8, Tsukiji, Chou-ku, Tokyo 104-0045 |
| Capitalization: |
350, 000, 000 yen |
| President: |
Takahito Iida |
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